◊ Challenge

Edge Learning of Ohio, a management and leadership training organization that offers seminar-based training, was experiencing solid sales growth through Cleveland-area referrals. Edge wanted to expand their reach outside the Cleveland market.

◊Tools

The strategy was to create market awareness and generate sales leads throughout Ohio using:

• Business media relations

• Website content enhancement

• Direct mail campaigns

• Sales support materials

         
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◊ Results

In the year since the campaign began, EdgeOhio has benefited from the increased awareness throughout the state and is growing beyond projections.

“BCSI has opened my eyes to the importance of a consistent message and expanding the methods in which I reach my potential clients. Our success to date is encouraging and our projections are even more promising.”
Paul Meshanko, Managing Partner