◊ Challenge

Hechinger Company was a $2.2 billion retailer headquartered in the Washington, D.C. area.
They needed systematic methods to communicate to their 18,000 employees and 120 locations nationwide.

◊ Tools

Over a four-year period, BCSI created communication strategies and tactics targeted at every level of the company. These included town-hall meetings with the CEO, quarterly video news programming, and an employee magazine to reach all employees.

◊ Results

The new communication strategy improved employee retention numbers, decreased inventory loss, created record same-store sales and improved cash flow.