◊ Challenge

InfoCision, a marketing firm in Akron, was well known for their outbound telemarketing efforts, however, wanted to expand their inbound business.

◊ Tools

BCSI recommended a mix of public relations, article placement, advertising and trade show attendance to get the word out. We created and produced a combination of sales materials and updated the InfoCision website to include key messaging of high quality control and professionalism.

◊ Results

The results are amazing. InfoCision has enjoyed double digit sales growth since the changes in their business were implemented. The combination of marketing strategies created an awareness that took InfoCision from no industry presence for inbound business to the top echelon of inbound firms nationwide.