◊ Challenge

The Jaekle Group, a computer consulting firm in Northeast Ohio, has been extremely successful in the business to business arena. However, they were interested in capturing a share of the virtually untapped consumer market. They needed a plan to reach the computer owner in need of repair and security.

◊ Tools

After gaining an understanding of Jaekle Group’s initiatives BCSI created a comprehensive “go to market” strategy to increase their existing B2B sales and introduce them to the consumer market. BCSI recommended a series of print ads, postcards, brochures and news releases to create “buzz”. All of their marketing materials are being updated to provide a consistent message about their strengths.

         
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◊ Results

“We’ve been very pleased with BCSI. They took the time to understand our business and the consumer market we wanted to tap into. Although we’ve just begun the process, we’re impressed with the professionalism, knowledge and experience they’ve demonstrated while they help us grow our business.”
Rick Jaekle, President