◊ Challenge

In an industry fraught with deceptive tactics and poor customer satisfaction, Magic City Motorcars in Barberton, needed a consistent look and messaging that told consumers they sell only high quality pre-owned vehicles and back up their products and services.
 

◊ Tools

BCSI created a corporate identity and a plan of action. The solution included billboard, events, radio, print, direct mail, and ongoing programs that consistently communicate the Magic City message:

New Car Feeling, Used Car Price

          
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◊ Results

BCSI developed a consistency in Magic City's look and messaging to create more stable month-to-month sales and improved customer loyalty.

“BCSI is easy to work with and they know their stuff. We had no consistency in our marketing, but with BCSI we had greater presence in the community and a reputation for fair deals. We not only enjoy stronger sales, we have more repeat business than ever.”
Joe Kaisk, Owner