Operating Tax Systems

Challenge

OTS provides tax outsourcing solutions and related technology to the trucking industry throughout North America. They were in need of a more professional marketing program and marketing materials that fully described their key advantages over the competition.

Tools

BCSI developed a totally new corporate identification and stationery package. Additionally, we produced a full range of consistent and attention-getting sales support systems and functions which include:

  • Sales collateral

  • A new proposal format

  • A new trade show exhibit

           
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Results

OTS now looks like the market leader they are. Sales are up 30 percent over the prior year and the marketing program contains consistent language and presentation across all business lines.

“We’ve worked with BCSI since 2003 and have been extremely happy with the relationship. BCSI developed a new corporate identity and sales support program for us that includes a folder, inserts that describe our lines of service, and a new proposal package and format. Additionally they created a top-notch trade show exhibit that projects a very favorable image of OTS. We are experiencing record growth and now command a respected position in our industry, thanks in part to Greg Rosenberg’s innovative approach to our marketing efforts.”
Jeff Graham, Vice President
Operating Tax Systems