◊ Challenge

TMW Systems, a software solutions company based in Beachwood, wanted BCSI to create a variety of marketing support tools that included direct mail, e-mail marketing, traditional print pieces and sales presentations. Additionally, they needed trade show support which included print materials, show graphics and planning assistance. 

◊ Tools

BCSI worked closely with the Vice President of Marketing to create a series of effective marketing tools:

• White papers

• Electronic presentations

• Print brochures

• Trade show support materials

• E-mail marketing

• Product launch tools

              
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◊ Results

There is improved awareness for TMW within their target markets which has resulted in increased sales and profitability for one of Cleveland’s most successful software producers.