Effective Employee
Communications
(5-part series)
#3: EFFECTIVE
COMMUNICATION DRIVES BUSINESS PERFORMANCE
In past issues, we’ve discussed the value of employee
communications, how they positively influence employees
and work to gain their trust and increase productivity.
Today, you’ll find out WHY you can expect such positive
gains from a solid, strategic communication plan.
The fact is, communication drives business performance.
A management-supported and effective employee
communication program engages the reader – managers,
employees and customers -- by encouraging feedback and
participation in the business process. Informed
employees can better deal directly with strategic issues
of change, new technologies and ongoing improvements
that affect their company and their lives. This feeling
of empowerment and “ownership” creates behavioral
changes throughout the business structure, from managers
to employees to customers.
I said “effective communications”, but what makes an
employee communication vehicle effective? It is one that
helps employees understand the business – the nuts and
bolts. “What makes us tick?” It is one that provides
financial information and objectives. ”What are our
goals and objectives?” “What do we have to do to achieve
our goals?” “How close are we to achieving our goals?”
Effective communications highlight leadership
demonstrated by management during change and growth. It
throws bouquets as well as brick bats – in a productive,
positive and polished way. It is believable.
An effective employee communication vehicle:
• Aligns employee action to customer needs
• Educates about culture and values
• Explains and promotes new programs and policies
• Integrates new hires quickly
• Provides information on value of total rewards
programs (pay, bonuses, profit sharing, benefits)
PART ONE:
You've got the power!
PART TWO:
Reversing unfavorable
vibes
through communication
PART THREE:
Effective communication
drives
business
performance
PART FOUR:
How to build an
effective
employee communications
strategy
PART FIVE:
What to communicate? Everything! |
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