Effective Employee
Communications
(5-part series)
#4: HOW TO BUILD AN
EFFECTIVE EMPLOYEE COMMUNICATIONS STRATEGY
The key to building a successful employee
communication program is to build awareness. It is one
that starts with a solid foundation that builds to a
strategic level and ends with behavioral changes.
Wherever possible, it is a two-way management: employee
process.
It is critical to get management to buy-in to an
effective employee communications program and commit the
necessary resources. They’re going to foot the bill to
make it happen. If management is involved, the program
has a much better chance – the only chance – for
success. Once they have established and approved the
budget, the formal process of setting objectives and
metrics begins.
Throughout the program, employee participation and
feedback should be encouraged. Part of a successful
employee communications program should integrate total
rewards, from discussions of pay for performance,
benefits, contests, profit/gain sharing to any
additional information that engages the workforce. As in
any sound communication program, technology should be
leveraged wherever feasible.
PART ONE:
You've got the power!
PART TWO:
Reversing unfavorable
vibes
through communication
PART THREE:
Effective communication
drives
business
performance
PART FOUR:
How to build an
effective
employee communications
strategy
PART FIVE:
What to communicate? Everything! |
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