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Planning & Strategy
BSCI formulates thoughtful,
enduring planning that capitalizes on your strengths. We
create detailed and effective plans for advertising,
marketing support, public relations, employee
communications, benefits enrollment, and other human
resource messaging.
We’ll provide you with a comprehensive plan that:
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Identifies your target
customer
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Outlines your specific
objectives
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Breaks each objective
into specific action items with the associated
budgets, and timelines necessary to
achieve the objective
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Includes measurements to
determine the effectiveness
of each action
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Advertising
 Consistency is the watchword. Your company needs to be
associated with a specific image/strength and all of
your marketing tools need to have a consistent look and
feel. BCSI puts a professional face on your corporate
identity and creates lasting impressions with your
target market.
You need to be in front of the right customer with the
right message at the right time. BCSI will make it
happen!
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Marketing Communications
Keeping your budget in
mind, BCSI will recommend, develop and provide the
necessary tools to effectively communicate your message
through an appropriate mix of materials,
 events and
channels:
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Traditional advertising
media (radio, print, television)
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Web-site
development/enhancement/marketing
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Brochures
and other sales support materials
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Newsletters, magazines,
e-mail
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Direct mail campaigns
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Presentations
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Public Relations
 Placement in the proper media
generates inquiries, solidifies your position as an
industry leader and builds employee confidence and pride.
We’ll research the appropriate vehicles for your company
and then create communication for:
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Brand awareness
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New product
introduction
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Plant changes,
modifications, growth
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Mergers/acquisitions
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Award recognition
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New staff introductions
and executive promotions
Our broad experience with trade and consumer media
ensures your success.
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Employee Communications
Recent studies prove the importance of effective and
timely communication with your employees. When employees
understand the initiatives, expected results, timelines
and their specific roles, they are
more committed to company success. Statistics prove that
companies with strong employee communications programs
have higher profits.
BCSI develops and executes all forms of employee
communication including newsletters, intranet sites,
benefits materials, town meetings, video productions and
feedback systems. Our extensive background in employee
communications helps us understand the need. We’ve seen
the results of an effective internal communication
effort.
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Trade Shows and Special Events
 Profitable trade
show participation requires research, planning, flawless
execution and proper follow up. BCSI can help you from
start to finish. We’ll conduct research to determine the
appropriate shows for your business and then manage:
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Logistics
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Creative design
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Lead generation methods
and follow-up
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Booth staffing
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Staff training for
effective use of time and expense
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Goal setting
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Before, during and
after marketing efforts
We provide a
proven path to effective trade shows and events.
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